As 2024 comes to an end, PakWheels has once again become a window into the car market trends in Pakistan. Millions of searches by users tell us what Pakistanis are looking for when it comes to used cars. Let’s look into the most searched car brands and understand why they are so popular.

Toyota – The G.O.A.T (16,439,602 searches)

With over 16.4 million searches, Toyota is the top choice for car buyers in Pakistan. The brand’s reputation for reliability, strong resale value, and a wide range of models make it an obvious favorite. Locally, the Toyota Corolla continues to dominate as the family sedan of choice. Models like the Yaris and Fortuner are also highly sought after, catering to both urban drivers and those looking for rugged SUVs.

Many people also look for imported Toyota cars like the Premio, Vitz, and Axio. These models are appreciated for their fuel efficiency and comfort. Toyota hybrids, such as the Prius and Aqua, are becoming increasingly popular as fuel prices continue to rise.

Suzuki – Pakistan’s Budget-Friendly Option (10,600,107 Searches)

Suzuki holds its ground as the second most searched brand for affordable cars, with 10.6 million searches. It has been a household name for decades because it offers cars that are easy to maintain, cost-effective, and ideal for everyday use. Models like the Alto and Cultus dominate city roads, while the Wagon R and Bolan remain popular among families and small businesses.

Suzuki vehicles are especially attractive to first-time buyers. The availability of spare parts and affordable maintenance make it the perfect choice for those looking for a reliable car without breaking the bank.

Honda – No Cap, All Class, and Performance (10,040,692 Searches)

Honda came in close behind Suzuki as the third most searched brand, with over 10 million searches. Its appeal lies in its sleek designs and strong performance. The Honda Civic and City remain favorites among professionals and younger buyers who value modern features and style. For families, the Honda BR-V stands out as a spacious and reliable option.

Though Honda cars tend to have slightly higher maintenance costs, their solid build quality and smooth driving experience keep them in high demand. This is especially true among buyers who want a balance between performance and comfort.

Mercedes-Benz – The Luxury Dream (6,125,388 Searches)

Coming on fourth, surprisingly, with more than 6.1 million searches, Mercedes-Benz stands out as the brand people dream about. While new Mercedes cars are often beyond the budget of many Pakistanis, used models allow people to experience the luxury, comfort, and advanced technology this brand is known for. Models like the C-Class and E-Class are particularly popular.

This trend reflects a growing interest in premium cars, even in a market dominated by affordability concerns. For many, owning a Mercedes is a statement of success and prestige.

Daihatsu – A Bit Like Toyota (3,317,028 Searches)

Moving on to the fifth and last spot, Daihatsu may not have the same level of popularity as Toyota or Suzuki, but it still attracted over 3.3 million searches. Models like the Mira and Cuore are loved for their compact size and excellent fuel efficiency. These cars are perfect for city driving and appeal to buyers who need a reliable vehicle at a lower cost.

Daihatsu’s strong reputation for Japanese quality ensures it remains a relevant option in the Pakistani market, especially for people looking for smaller, economical cars.

Our Insight on this Data

The high volume of searches for budget-friendly brands like Suzuki underlines a clear, cost-conscious attitude among a large portion of Pakistani car buyers. The preference for reliable and fuel-efficient cars—seen in Toyota’s dominant position—reveals that Pakistani consumers place significant weight on long-term value and ease of maintenance. 

Honda’s strong showing points to a market segment willing to pay a bit more for design, performance, and a modern driving experience. Meanwhile, the interest in Mercedes-Benz’s fourth spot was surprising. We all were expecting some JDM or Chinese brand, but this German luxury brand took the spot, hinting at an aspirational element in the market, where premium and luxury brands hold allure for those seeking status and comfort.

Coming to the JDM Kie manufacturer, Daihatsu, this brand appeals to those seeking Japanese quality and reliability at a more affordable price point, especially in densely populated cities with traffic congestion and rising fuel costs.

Let us know what you think about these data trends in the comments below.