The situation for Proton Pakistan seems to be deteriorating with each passing month as the fifth car dealership has announced its resignation from the company. Four dealerships, in September and October, have made the same announcement citing different reasons, including lack of delivery date information for vehicles booked as far back as 2020, repeated price changes despite delayed deliveries, and price revisions even after receiving full customer payments. Amongst this turmoil, fake news circulated that Proton is shutting down its operations in Pakistan, making the start of 2024 not so favorable for the company. 

Fifth Resignation 

According to reports, South Motors in Karachi has announced its immediate resignation from its 3S dealership status for the Proton brand. The dealership stated that this decision came after thorough legal and general discussions with all stakeholders. 

“We express our disappointment over the management of the Proton brand by its assembler and distributor in Pakistan, M/S Al Haj Automotive Pvt. Limited,” the press release stated. Sharing the primary reasons behind the announcement, the management mentioned continued miscommunication over vehicle deliveries, repeated dishonoring of customer refund checks, and tarnishing of brand and dealer image due to Al-Haj’s business practices. 

“All customers are informed that all pending deliveries and refund payments are the sole responsibility of Al-Haj Automotive; however, we stand by our customers in efforts to make the car assembler pay the refunds as soon as possible,” the statement read. 

The dealer management asked the customers to visit the head office of Al-Haj Automotive for any queries about deliveries and refund of payments. The issue of non-delivery of cars, especially the Proton X70, is the biggest problem for the company, and dozens of consumers have protested and even taken legal action against it.

 What is your opinion on the closure of another Proton Pakistan dealership? Are you one of the company’s customers? Please share your thoughts in the comments section.