Both Google and Apple are known for protecting user privacy by blurring faces, license plates, and other personal information in their map imagery. However, there is a new approach to this problem by German AI startup Brighter AI. Their Deep Natural Anonymization 2.0 technology uses AI modification of images to achieve facial and data anonymity, resulting in a more natural look compared to traditional blurring methods. Apple is reportedly planning to acquire Brighter AI and use this technology in its offerings, starting with the Vision Pro VR/AR headset.
Apple’s decision to use AI anonymization technology in the Vision Pro stems from concerns about privacy and the potential for discreet image and video capture with the device. Despite the current novelty of wearing a VR/AR headset, Apple anticipates a future where it becomes normalized and may lead to privacy challenges. The AI anonymization technology could also be useful in “de-blurring” map images for a more enjoyable viewing experience.
This AI technology has potential use cases beyond the Vision Pro and could greatly benefit Apple’s offerings in the future. The source of this information can be found here.
