Apple is currently in the process of developing its next generation of custom chips, known as the M4, which is expected to be released in three main variations. These M4 chips are set to power upcoming Mac models, as Apple aims to revamp its entire Mac lineup with the M4 chip family.
According to a recent report from Bloomberg, the M4 will be designed to emphasize artificial intelligence. This report comes from the well-informed Mark Gurman who is known for his accurate insights into Apple’s plans.
Sales of Mac computers declined by 27% in the last fiscal year, ending in September, following a peak in 2022. Even during the holiday season, sales remained flat. The introduction of M3 Macs last October was meant to boost sales, but the minimal performance improvements compared to the M2 didn’t have the desired impact.
The introduction of M4 chips is part of a larger effort to integrate AI capabilities across Apple’s product range. The first Macs featuring M4 chips are expected to debut later this year, with more models following in early 2025.
Apple is rumored to release new iMacs, a lower-end 14-inch MacBook Pro, high-end 14″ and 16″ MacBook Pros, and Mac minis before the end of this year. This accelerated refresh cycle puts the iMac and MacBook Pro lines on par with the smartphone industry, in response to Apple’s sales concerns.
In 2025, Apple plans to launch M4-powered 13″ and 15″ MacBook Air models in the spring, Mac Studio around the middle of the year, and the Mac Pro later in the year.
Apple intends to showcase the AI processing capabilities of the M4 chip at its Worldwide Developers Conference in June, along with the upcoming macOS version. The entry-level MacBook Pro, new MacBook Air models, and lower-end Mac mini will be powered by the lowest-tier M4 chip, while the high-end MacBook Pros and higher-end Mac mini will feature the mid-tier option. The top-tier M4 chip will be reserved for the Mac Pro.
As part of the upgrades, Apple is reportedly considering offering its highest-end Mac desktops with up to 512GB of RAM, compared to the current limit of 192GB.
