Nothing has secured a celebrity endorsement deal with Ranveer Singh to announce the Phone 2(a). The upcoming smartphone is set to be unveiled on March 5, with the Bollywood actor featured prominently in the promotional material.
By leveraging Singh’s popularity, Nothing aims to connect with a wider audience of everyday smartphone users. The company plans to showcase Singh in digital, print, and TVC campaigns for the Phone 2(a), as outlined in a recent press release.
Commenting on the collaboration, Singh expressed his excitement to work with Nothing, stating, “From the moment I first set eyes on their brand aesthetics and incredible designs, I knew this partnership was meant to be.”
Nothing is scheduled to launch the Phone 2(a) on March 5, featuring a custom Dimensity 7200 Pro chip. The device is anticipated to be priced at around INR25,000, equivalent to $300/€280.
