DFML announced its plans to restart local assembly operations of KIA Commercial Vehicles in Pakistan, with the KIA Shehzore set to launch in 2024. This decision is aimed at improving the automotive industry in the country and meeting the changing needs of consumers.
DFML is dedicated to providing high-quality vehicles and comprehensive after-sales services by establishing a strong nationwide dealership network to ensure accessibility and satisfaction for customers across Pakistan.
Key Information
The management of Dewan Farooque Motors Limited is excited to announce the start of local assembly operations of KIA Commercial Vehicles in Pakistan with the product KIA SHEHZORE in 2024,” the filing stated.
“We are committed to serving the people of Pakistan with high-quality products and after-sales services through our strong nationwide dealership network,” it added.
The Technical License Agreement (TLA) signed between DFML and KIA Corporation (Commercial), Republic of Korea, on November 7, 2023, highlights the strategic partnership forged to facilitate the assembly and manufacturing of vehicles tailored to the local market.
Legacy
DFML has a long history of innovation and resilience in the automotive industry, from assembling and gradually manufacturing vehicles to sales operations, the company has consistently strived for excellence.
The iconic Shehzore nameplate, known for reliability and versatility, is significant in Pakistan’s automotive history. Dewan Motors’ innovation in creating the Shehzore brand reflects its foresight and understanding of the market.
As DFML reintroduces the KIA Shehzore, it symbolizes a promising future for the automotive industry in Pakistan. With a renewed focus on quality, innovation, and customer satisfaction, DFML aims to redefine standards and contribute to the nation’s economic growth.
