Reddit has a reputation for its ineffective search engine, leading many users to rely on Google Search instead.
Recently, Reddit announced an expansion of its partnership with Google. Google will now have access to the network’s Data API, making it easier to discover content and communities on Reddit.
Building on their existing collaboration with Google Cloud, Reddit plans to incorporate new AI-powered features to enhance the user experience. Google’s role will involve showcasing Reddit information in a more accessible way, fostering engagement in Reddit’s discussions.
Google intends to leverage the Reddit Data API to analyze content for improved search results and enhance its algorithms for more accurate and relevant information. Despite this extended partnership, Google’s use of publicly available content for indexing and displaying remains unchanged.
