Toyota has made a significant impact on the automotive market by focusing on affordability. However, at the beginning of the new year, the manufacturer has introduced strategic changes by launching various hybrid and electric models. Additionally, it has ventured into the luxury SUV market with the release of the new convertible ‘Toyota Century.’ Toyota is poised to compete fiercely with premium brands such as BMW, Porsche, Audi, and Cadillac. BMW, Porsche, Audi, and Cadillac.
The Revival of the ‘Toyota Century’
By reintroducing the ‘Century,’ Toyota is targeting affluent customers who seek to flaunt their status with this luxurious model. Originally launched in 1967 as a chauffeur-driven car in Japan, it was primarily used by executive families such as bureaucrats, politicians, and the country’s royal families. Toyota CEO Koji Sato’s primary goal is to revive legendary models and compete with brands like Rolls Royce and Bentley, offering improved performance, luxury, and sustainable engineering concepts.
Production Goal of 30 Units Per Month
The OEM aims to manufacture 30 units of the ‘Toyota Century’ per month by 2024. Local deliveries will commence at the beginning of this year, with international deliveries set to start in the latter months of 2024.
It will be available in both right-hand and left-hand drive versions with full options in the Middle East, Asia, and North America.
‘Century’ Pricing
The Toyota Century comes with a steep price tag of US$220,000 or JPY 33 million. The automaker will offer buyers a choice between a basic model costing around $170,000 or the GRMN version priced at approximately $220,000. The GRMN represents Gazoo Racing Meister of Nurburgring, a concept car designed for exclusive premium customers.
Toyota has kept details about its exterior, interior, and specifications under wraps for now. We eagerly await the upcoming reveal. For more automotive market news, visit PakWheels’ official website.
