Huawei has started its teaser campaign for the P70 series by officially confirming two important details – the triangular camera island that has been leaked in recent months and the introduction of the new Pura branding.
Richard Yu, CEO of Huawei Consumer Business Group, announced that the flagship P-series smartphones will now be known as Pura, emphasizing style, advanced technology, and fashion. The new name reflects a commitment to purity, which will be a significant focus, as showcased in the accompanying teaser video.
The video highlights the five key pillars of the new Pura 70 series – passion, purity, style, creativity, and classic, while also showcasing the unique triangular camera island design. Although no images of the Pura 70 series phones are revealed yet, more details are expected in future teasers.
Source (in Chinese)