Opening the door to 2024, Pakistan’s auto industry is determined to overcome the challenges of the previous year. Local car manufacturers are starting the year with exciting offers to entice buyers.
Pakistan Suzuki Motors Company (PSMC) recently announced a purchase bonus offer of Rs. 100,000 on all-new Swift. This offer comes after other prominent car makers such as Kia Lucky Motors and Toyota Indus Motors (IMC) also announced special offers on their car models.
PSMC faced a 70% decline in sales in 2023, leading to significant losses and delisting from the stock exchange. This prompted the company to reevaluate its strategy and offer new incentives to potential buyers.
Similarly, Toyota Pakistan and Kia have also introduced exclusive offers to attract buyers. Toyota is promoting its newly launched Corolla Cross Hybrid Electric with competitive markup/profit rates and priority delivery for orders through select banks. Kia, on the other hand, is offering cash-back deals on various car models to appeal to their customers.
As the new year unfolds, the auto industry in Pakistan is striving to regain its footing by offering enticing deals and incentives to potential buyers. Time will tell how these strategies will impact the industry moving forward.
