In a rather lackluster move, Peugeot Pakistan has chosen to shift focus from the highly anticipated Peugeot 3008 or 5008 by introducing two supposedly exciting new colors for the Peugeot 2008.
Following the lead of Kia Lucky Motors, it appears that car manufacturers in Pakistan are using color choices to distract from the absence of more significant releases.
New Colors – A Cosmetic Change
The announcement, made through the company’s social media platforms, presents Panthera Metal and Mercury Blue as the saviors of excitement for the 2008 model.
The attempt to create enthusiasm falls short as the marketing language tries to inject adventure into these new colors, describing Mercury Blue as a hue that “sparks adventure” and Panthera Metal as a color that “echoes freedom’s anthem.”
The posts read:
‘Introducing Panthera Metal – A color that echoes freedom’s anthem, inviting you to explore uncharted realms. Get ready for a drive through the concrete jungle celebrating the allure of the open road.’
‘Introducing Mercury Blue – A color that sparks adventure, fueling the thrill-seeker within. Buckle up for a journey where every curve tells a tale of bold allure and get ready to redefine your drive.’
This move seems eerily reminiscent of Kia Motors Pakistan, who, in a similar effort to divert attention from the mundane, introduced “Clear White” and a “Black Edition” for the Sportage. It’s becoming a predictable pattern – when in doubt, add a dash of color and hope it overshadows the lack of substantial updates.
As Peugeot Pakistan encourages potential buyers to redefine their drive with Mercury Blue’ thrill or Panthera Metal’s illusion of freedom, one cannot help but wonder if these colors are a desperate attempt to breathe life into an otherwise forgettable model.
The Peugeot 2008, with its new colors, might try to create an illusion of excitement, but underneath it all, it’s just a coat of paint on an uninspiring canvas.
