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Atlas Honda is one of the famous motorcycle brands in the Pakistani market. The company was established in 1962, 62 years ago, as a joint collaboration between Honda Motor Company Limited, Japan. It has the strongest brand reputation and has earned customers’ loyalty. They deliver spare parts to Bangladesh and Afghanistan. 

Honda has a production capacity of 1.5 million units per annum. It is known among consumers for its simplicity, affordability, and reliability. Furthermore, this article will explain several reasons why Atlas Honda does not add new features to CD 70. 

Target Market Preferences 

Every year, Honda brings its model with new paint, a new sticker over the same old model, or a fancy design. No latest innovation has yet been brought into this model. However, the CD 70 has yet to add any new features because consumers prefer this bike because of its reputation and affordability.

Adding advanced new features to a vehicle’s interior can ultimately increase its overall price. However, this, in turn, can impact the customer’s loyalty or make them feel disconnected or uninterested. The overall purchase ratio can also decrease due to it.

Simplicity Of Design

The market consumers prefer it due to its simpler design and ease of maintenance. However, the advanced features can make it difficult for consumers to afford its service and maintenance costs.

Brand And Model Reputation

The CD 70 has earned a reputation in the Pakistani market. Consumers use it for basic transportation and for commuting in cities. The introduction of new features in the Honda CD 70 can make it difficult for consumers to understand the difference between itself and other models of this brand, like the Honda CG 125 or Honda CBF 150F. These two models come with a greater price tag and more features in the market. 

Brand Identity

Atlas Honda has earned a reliable brand identity as a simple and durable motorcycle. The advanced changes can weaken this brand’s reputation. 

Cost Management 

Another aspect of continuing with the same body and shape, is the cost management.

Production Cost

The simple design and features allow Honda to get benefits in terms of economy from the consumers. However, the modification of the design will add additional costs in terms of research, development, and upgrading of the machinery used in the production of these motorcycles.

Spare Parts Availability

Honda CD 70 spare parts are readily available and can be produced more effectively. However, the new features can increase the prices of spare parts. 

Competitors Strategy

Many competitive brands like Treet and Imperial in the market are trying to manufacture replica motorcycles similar to the Honda CD 70. However, they can’t compete with CD 70 in terms of performance and quality. It can compete on price and reliability, which are its major selling points among the competitors. 

DIY Maintenance

Many CD 70 owners do essential maintenance themselves. Therefore, a simple design with reliable features enables them to do it without the required advanced tools and equipment. 

Market Saturation

The market seems saturated with this Honda CD 70. According to the PAMA report, the total sales of Honda is 819,752. If I describe it in five words, then we will say, “The CD 70 is simply incomparable!” It has good resale value, performance, and aesthetics, which is the significant reason for its demand in today’s world.

Final Words 

The current Honda CD 70cc price in Pakistan is 157,900 RS. Bike prices can vary due to the addition of new features and advanced engineering. However, with this current price tag, the consumers might seem satisfied. Therefore, Atlas Honda may not have felt a strong desire to change and modify anything in this CD 70 until now.