rewrite this title with different wordingWhy Honda Pridor Failed in the Market?

Pridor is Atlas Honda’s least-selling bike in Pakistan. It was supposed to be a good-performing vehicle; its ride quality was good in the class, engine performance was good, it could do offroad, and the suspension was smooth, but somehow, it didn’t go as planned and didn’t gain popularity like CD and CG in Pakistan. 

Why is that?

Here, we will declassify some solid facts and reasons why Atlas Honda’s Pridor project was unsuccessful in Pakistan.

Did you know that in India, Hero Splendor, the country’s most popular bike, uses the same engineering and engine as the Honda Pridor?

Pricing is Confusing

Just look at the pricing chart:

CD70 is PKR 51,000 cheaper than Pridor, but CG125 is just PKR 26,000 more expensive. 

You might get an idea.

If someone buys a bike for fuel economy, they might save money and prefer CD70. It’s better in fuel economy and cheaper than Pridor. However, if someone prefers power, they just have to pay Rs.26,000 additional and can get CG125. 

Although Pridor’s ride is good, its suspensions are smooth, acceleration is better than CD, and fuel average is higher than 125, the majority of consumers still prefer CD and CG. 

Lower Resale Value

Compared to CD and CG, Pridor doesn’t have a very good resale value in the budget utility bike segment. If you visit any used market, you’ll notice that 70% of bikes there are CDs and CGs.

If you notice, the resale factor is basically a vicious cycle. People don’t buy Pridor, and because of that, its resale is not good, and due to its resale is not good, people don’t buy Pridor.

However, consumers still buy used Pridors’. You just have to wait for a few days or weeks, and it will sell for a good price. The market for this bike is just not big.

Spare Parts Availability and Pricing

Pridor doesn’t have much third-party support. While you can easily source non-genuine parts of CD and CG, you have to rely on Atlas Honda genuine parts for Pridor’s spares. 

Although this bike shares some parts with CG and CD, such as brake pads, indicators, and handlebars, cosmetic items like the seat, mudguard, fuel tank, headlight visor, and speedometer are exclusively available from Atlas Honda genuine parts. 

The issue with AHL genuine parts is that they tend to be expensive for the average person.

Pros of Honda Pridor

It doesn’t mean that we’re denigrating Pridor. It is indeed a good bike for a specific market segment. Here are some pros of it:

Budget traveler: If you can’t afford YBR, GD110s, or GS150, then Pridor can be a good budget option. Its seat and suspensions aren’t as comfortable as the ones mentioned earlier, but it’ll still do your job at a low price.

Good offroader: Its rims are bigger than CD, and are spoke rims. The engine’s torque is also good. The suspension is not as bouncy as CG’s or as hard as CD’s, and ground clearance is also acceptable, making it a good low-budget offroader.

These are the two significant advantages of the Honda Pridor, and these are the two most specific types of consumers who buy the Pridor.

Conclusion

We stated all these reasons after confirming and discussing them with multiple used bike showroom dealers and bike mechanics. Individuals’ choices might differ. Let us know in the comments what you think about it.