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In our previous blog, “Most Selling Cars on Pakwheels Platform,” we highlighted the 11th-generation Toyota Corolla as the top-selling model, with over 57,000 ads marked as “Sold.”
But why is the 11th-generation Corolla the #1 selling car in the used market? Interestingly, while the Suzuki Alto leads in the new car market, the dynamics shift dramatically when it comes to used cars.
In this blog, we will conduct a case study of why the 11th-generation Corolla holds the #1 spot on Pakwheels’ classifieds.
Toyota’s 1NR-FE Reliability
The Toyota Corolla is considered the most reliable and solid car after the Camry worldwide. Whether it’s the engine, suspension, body, or interior, the Corolla is built like a tank. Other competitors in the used market are good, but they don’t quite measure up to the Corolla’s legendary durability.
Take the Civic, for example. Sure, it’s good, but it’s adored mainly by a specific cult of enthusiasts who’d rather debate turbocharger specs than discuss their feelings. Plus, the Civic is known for a couple of quirks—like a steering rack with a mind of its own and a suspension that’s more sensitive than your friend who just went through a breakup.
The Corolla, on the other hand, is the ultimate all-rounder. Need cabin space? Check. Power? Check. Reliability? Double check. It’s like the Swiss Army knife of cars, fitting almost every type of consumer. And the Corolla’s 1NR-FE engine? It’s been known to outlast even the most stubborn family heirlooms.
Superior Resale in the Pakistani Market
Once you get a Corolla, you’ll be assured that your investment is secured. It has a superior resale value. It’s a bit like a domino effect: people buy used Corollas because their resale value is excellent, and because their resale value is excellent, more people buy Corollas. Compared to its alternatives like the Civic and Elantra, they don’t even come close.
Simple Design, No Fuss, Great Engineering
Corolla is practical. It’s engineered to be simple, practical, and made to last. There are no complex design elements that will cause pain in the neck during diagnosis. The philosophy of Corolla has been like that: a car that is simple and only incorporates essential and practical features. As a result, it’s easy to work on, mechanics understand it, and diagnosing any error on the Corolla is relatively easy compared to other competitors.
Good Suspensions and Great Ground Clearance
Take the Corolla to any muddy track, like in a village, and it will come back without any work issues. On the other hand, you can’t do the same with a Civic or any other car. The Corolla’s suspensions are engineered for Pakistani roads and will not breakdown during extreme road conditions.
Fuel-Efficient VVTi Horse
All Corolla variants are best in class in their segment as far as fuel economy is concerned. The 1.3 l GLi and XLi have the highest fuel efficiency in their segment. Even the 1.6 and 1.8 L Altis models are the fuel-sipping champions of the sedan category. The secret sauce? It’s VVTi—valve opening technology that kicks in after a certain RPM, which improves the economy.
