The Galaxy S24 generation has been setting new records for pre-orders. Nearly 1.2 million devices were pre-sold in the first week in Korea, exceeding the 1.2 million of the S23 generation. In India, 250,000 pre-bookings were made in just three days, while it took three weeks to reach the same number for the S23 family.
Even though we are confident that more countries will report similarly strong sales figures for S24 devices, we can now confidently add the Netherlands to the list. The S24 family has seen a 50% increase in pre-orders compared to the S23 in the country.
Samsung Netherlands Marketing Manager Gerben van Walt Meijer made some statements on the matter, crediting the pre-order success to AI features.
“Galaxy AI transforms our connection to the world […]. Our users’ enthusiasm for these new capabilities is reflected in the early sales figures, which are breaking all previous records.”
If you are not familiar with Galaxy AI, it is a major highlight of the Galaxy S24 family, with features such as a new Writing assistant with spelling and grammar, chat translation and writing style modification. The phones can also do live translations in calls or in-person conversations, summarize notes and web pages, and even transcribe voice recordings. Of course, there is also Google’s spotlight Circle to Search feature which could remain exclusive to Google Pixel 8 and Galaxy S24 devices for quite some time.
You can read all about the new Galaxy AI in our dedicated review article or watch our detailed video on One UI 6.1.
