Honda has recently revealed its new Global Brand Slogan, “The Power of Dreams — How we move you,” which encapsulates Honda’s journey over 75 years of existence.
The new logo Honda How we move you. | Create > Transcend, Augment reflects Honda’s core values, illustrating the company’s vision for transcending boundaries and enhancing human potential in mobility. “The Power of Dreams” symbolizes limitless possibilities in shaping the future, while “How we move you” represents the idea that there is more beyond dreams, enabling people to create beyond limits.
Transcend and Augment
“Transcend” and “Augment” are the two unique core values of Honda that have been incorporated into the logo, signifying the commitment to constantly moving forward and strengthening abilities and possibilities, regardless of time and space constraints.
The new logo represents a commitment to solutions beyond just vehicles, including a range of futuristic mobility products, services, and technologies. It reflects a philosophy that is ingrained in Honda’s DNA, going beyond being just a tagline and becoming a part of the company’s identity. In Pakistan, Honda has fulfilled the dreams of its customers for many years and aims to continue doing so, providing cars that meet their aspirations and offer comfort, smooth driving experiences, and innovative features. Honda has left a permanent mark on the hearts of its customers.
Honda was established as a dream to revolutionize the global automotive market, offering unprecedented experiences, showing people what they deserve, and creating lifelong memories for its consumers. What began as a small dream has now become a dream for millions around the world, and Honda will continue to nurture, develop, and fulfill these dreams for years to come.
