Apple’s compliance with the Digital Markets Act (DMA) was revealed in March, prompting concerns from prominent companies that the implementation would negatively impact competitors. Epic Games CEO Tim Sweeney labeled the plan as “hot garbage,” Spotify CEO Daniel Ek called it “extortion,” and Xbox President Sarah Bond recently criticized the new policy, stating that it is a step in the wrong direction.
We believe constructive conversations drive change and progress towards open platforms and greater competition. Apple’s new policy is a step in the wrong direction. We hope they listen to feedback on their proposed plan and work towards a more inclusive future for all. https://t.co/mDRI5KPJf6
— BondSarahBond (@BondSarah_Bond) January 29, 2024
Apple has agreed to allow third-party app stores on its EU mobile devices, but the approval process will involve human review. Commissions are set to be reduced to 17% for apps sold outside of the App Store, but developers will still have to pay €0.50 at the first install (after 1 million installs).
Daniel Ek criticized Apple for forcing developers to stick with the status quo, asserting that there is no real alternative to what Apple offers. Sarah Bond emphasized the importance of constructive conversations in driving change and progress toward open platforms and greater competition.
The European Commission will weigh in after the review process of Apple’s steps begins on March 7. If Apple fails to comply with requirements, the company could face “strong action,” indicating that the battle for an open app market is far from over.
